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Students Take Action
Waking up in the
morning is hard enough. Knowing that your orange juice was made on
the backs of workers who face extreme harassment, retaliation and
unsafe working conditions leaves a bad taste in your mouth.
The Minute-Maid Juice
Company is wholly owned by the Coca-Cola Company. Minute Maid’s
primary product is from concentrate orange juice. It also produces
Hi-C juice drinks and other Minute Maid label juices. One of the
company’s most important U.S. production plants is located in
Auburndale, Florida. In 1996, Coca Cola turned operations over to
Cutrale, a Brazilian-owned juice company. The plant, however,
continues to produce Coca-Cola’s Minute Maid products.
The plant has been the
site of continued workers’ rights abuses and product safety
problems since Coca-Cola sub-contracted juice production to
Cutrale (see: Consumer Page). Since
2000, when Teamster juice production workers went on strike to
highlight plant and product safety concerns, 140 union workers,
including all senior shop stewards have been fired or forced out
of their jobs by plant management.
Minute Maid is the
exclusive juice sold at many campus cafeterias, chain restaurants
including Burger King and McDonald’s, and airlines. Please fill
out the following survey.
Coca-Cola/Minute Maid Campus Survey:
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